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It takes a tribe : building the Tough Mudder movement

Dean, Will2017
Books, Manuscripts
"After five years as a British counterterrorism officer and two years at Harvard Business School, Dean was determined not to follow his classmates to Wall Street or Silicon Valley. Instead, he pursued his unique vision for an extreme obstacle course: a ten- to twelve-mile gauntlet pushing participants to their limits and helping them surpass those limits together. Instead of cutthroat competition, Tough Mudder would be about continual self-improvement and collective energy"--Amazon.com.
Main title:
Imprint:
London : Portfolio / Penguin, 2017.
Collation:
viii, 262 pages, 8 unnumbered pages of plates : colour illustrations ; 24 cm.
Notes:
Includes index.
Contents:
Machine generated contents note: ch. 1 In the Beginning: The First Mudder -- Mudder Solidarity: Team 8819 -- ch. 2 What Makes a Tough Mudder: Building Character -- Mudder Grit: Deanna Blegg -- ch. 3 "I Do Not Whine---Kids Whine": Owning Your Fears -- Mudder Courage: Randy Pierce -- ch. 4 Authentic at Scale: Growing a Tribal Culture -- Mudder Love: Jeremy Richman -- ch. 5 Better Never Stops: Making Innovation Happen -- Mudder Innovator: Rob Camm -- ch. 6 Founder to CEO: The Challenge of Entrepreneurial Leadership -- Mudder Leaders: Seven-Day Warriors -- ch. 7 The Business of Belonging: Connecting the Tribe -- Mudder Bodies: Gaby Martinez -- ch. 8 Tough Lessons: Learning from Failure -- Mudder Miracles: Ilene Boyar -- ch. 9 The Gathering of the Tribes: Where Next for the Mudder Nation? -- Mudder Legend: Jim Campbell.
ISBN:
9780241292600
Dewey class:
796.426
Language:
English
BRN:
346270
LocationCollectionCall numberStatus/Desc
PenrithNonfiction796.426 ITTAvailable
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