The everything token : how NFTs and Web3 will transform the way we buy, sell and create
Kaczynski, Steve2024
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A Harvard Business School professor and a16z crypto research partner and a career marketer and Web3 entrepreneur demystify the coming digital revolution, showing how NFTs will transform our online and offline interactions. NFTs aren't just pictures on the internet, or a fad that has come and gone. Rather, they're a new technology for creating digital assets and providing irrefutable proof of ownership. NFTs open up markets that have never before existed, and are already revolutionizing commerce and brand-building at everything from hot startups to Fortune 500 companies. Kominers and Kaczynski have created a framework that explains what NFTs are, why they're valuable, and how businesses can leverage them to build highly engaged and intensely loyal communities around their products and brands. Through original research and industry experience, Kominers and Kaczynski describe the possibilities of this new digital frontier with clarity and rigor. The Everything Token is the essential primer on this innovation that has the potential to transform all aspects of business.
Main title:
The everything token : how NFTs and Web3 will transform the way we buy, sell and create / by Steve Kaczynski and Scott Duke Kominers.
Author:
Imprint:
London : Penguin Business, 2024.©2024.
Collation:
280 pages : illustrations ; 24 cm.
Notes:
Includes bibliographical references (pages 225-270) and index.
Contents:
Digital ownership and why it mattersThe NFT staircaseThe business of Web3Establishing ownershipEnhancing ownership with utilityCreating and reinforcing identityConnecting the communityDriving brand evolutionThe staircase in actionFinding the proper price and scaleDesigning your NFT strategyOngoing challengesHow NFTs and Web3 can shape us.
ISBN:
9780241692035 (paperback)
Dewey class:
332.4
Language:
English
Subject:
BRN:
460584
More Information:
| Location | Collection | Call number | Status/Desc |
|---|---|---|---|
| Penrith | Nonfiction | 332.4 EVE | Available |