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Advertising and the Mind of the Consumer [electronic resource] : What Works, What Doesn't, and Why

Sutherland, Max2008
eBook
Unravels the mysteries that surround the art of advertising, taking us into the mind of the consumer and explaining how advertising messages work - or misfire - and why. Fully revised 3rd international edition. By the time we die, we will have spent an estimated one and a half years just watching...
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Advertising and the Mind of...

Sutherland, Max2008
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