Social media rules of engagement : why your online narrative is the best weapon during a crisis
Matejic, Nicole2015
Books, Manuscripts
Avoid becoming a #PRFail with a solid social media strategy. You can manage any crisis effectively by having a plan before you actually need one and by understanding and influencing your audience with military precision.
Main title:
Author:
Imprint:
Milton Qld Wiley 2015
Collation:
212 pages
Notes:
Includes bibliographical references and index.
Contents:
Rules of engagement -- The plan is to have a plan before you need a plan
ISBN:
9780730322252 (pbk)
Dewey class:
659.2028 SOC
Local class:
659.2028
Language:
English
BRN:
2013
More Information:
| Location | Collection | Call number | Status/Desc |
|---|---|---|---|
| St Marys | Nonfiction | 659.2028 SOC | pbkAvailable |