The ads that won the war
Nelson, Derek, 1950-1992
Books, Manuscripts
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The first colour chronicle of these wartime advertisements. Unconventional in every sense, their purpose was not to sell, but to build morale on the homefront and show how even the smallest company and smallest product was vital to the war effort. The text serves up a hearty slice of Americana, reliving the one time when American workers, soldiers and industry pulled together as one, producing more, saving more, and doing more with less.--From publisher description.
Main title:
The ads that won the war / Derek Nelson.
Author:
Imprint:
Osceola, MN : Motorbooks International, 1992.
Collation:
160 pages : illustrations (some color) ; 29 cm.
Notes:
Includes bibliographical references (pages 157-158) and index.
Contents:
Life on the homefront : "Have you any magazines that are not full of war stories?" -- The War Production Board : "The reminders of the war were everywhere" -- Detroit goes to war : "Minutes count with freedom at stake!" -- The war advertising council : "straight down our alley" -- Censorship and the Office of War Information : "Hello, Central, give me no-man's-land" -- The ads and reality : "a legend with the edges neatly trimmed" -- How an ad agency entered the fray : "What's it to you that a kid just got bumped off in the Solomons?"
ISBN:
9780879385910 (hardback)
Dewey class:
940.5488673
Local class:
940.5488
Language:
English
Subject:
BRN:
108947
More Information:
| Location | Collection | Call number | Status/Desc |
|---|---|---|---|
| Penrith | Reference | 940.5488 ADS | Not for loan (Set: 10 Feb 2016) |