HBR guide to persuasive presentations
Duarte, Nancy2012
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Terrified of speaking in front of a group? Or want to polish your skills? Learn to gain the confidence to get results & win over tough crowds, organize a coherent narrative, create powerful messages & visuals to engage your audience, and more.
Main title:
HBR guide to persuasive presentations / by Nancy Duarte
Author:
Imprint:
Boston Massachusetts Harvard Business Review Press 2012
Collation:
229 pages illustrations
Series title:
Contents:
Introduction: Plan well -- Audience: Know your audience and build empathy -- Understand the audience's power: Your idea's fate is in their hands -- Segment the audience: Focus on who matters most -- Present clearly and concisely to senior executives: Help them make big decisions on a tight schedule -- Get to know your audience: It's easier to convince someone you know -- Define how you'll change the audience: What do you want people to believe? How do you want them to behave? -- Find common ground: Resonate through empathy -- Message: Develop persuasive content -- Define your big idea: Clearly state your point of view - and what's at stake -- Generate content to support the big idea: When your're brainstorming, more is more -- Anticipate resistance: Think through opposing perspectives -- Amplify your message through contrast: Create and resolve tension -- Build an effective call to action: Get things done! -- Choose your best ideas: Sort and filter -- Organize your thoughts: Outline your presentation by writing clear, active slide titles that hang together -- Balance analytical and emotional appeal: Stay credible while you reel people in -- Lose the jargon: Is your language clear enough to pass the 'grandmother test'? -- Craft sound bites: Good ones repeated, tweeted, and heeded -- Story: Use storytelling principles and structure to engage your audience -- Apply storytelling principles: Make your presentation stick -- Create a solid structure: Storytelling principles provide a framework -- Craft the beginning: Establish the gap between what is and what could be -- Develop the middle: Build tension between what is and what could be -- Make the ending powerful: Describe the new bliss -- Add emotional texture: Decisions are not made by facts alone -- Use metaphors as your glue: Memorable themes help rally an audience -- Create something they'll always remember: Drive your big idea home -- Media: Identify the best modes for communicating your message -- Choose the right vehicle for your message: Slide decks aren't always the answer -- Make the most of slide software: It's not just for slides -- Determine the right length for your presentation: Keep your audience engaged by budgeting your time -- Persuade beyond the stage: Communicate before, during, and after your presentation -- Share the stage: Mixing in experts and media holds interest ... and more
ISBN:
9781422187104 (paperback)
Dewey class:
658.452 HBR
Local class:
658.452
Language:
English
Subject:
BRN:
7277
More Information:
| Location | Collection | Call number | Status/Desc |
|---|---|---|---|
| Penrith | Nonfiction | 658.452 HBR | Available |
| St Clair | Nonfiction | 658.452 HBR | Available |