The Housefly Effect [electronic resource] : How Nudge Psychology Steers Your Everyday Behaviour
Eva van den Broek & Tim den Heijer2024
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THE INSTANT INTERNATIONAL BESTSELLER 'Crammed with interesting nuggets'Daily
Mail **'a brilliant book...explains to the reader the practical implications of
behavioural science in a light-hearted manner that will appeal to a broad range
of readers' Richard Shotton ** How do house flies help save millions of euros?
How do the layout of casinos keep you gambling? We are not nearly as rational as
we'd like to think – every day we overestimate our ability to resist temptation.
Effective advertising experts use this to nudge us, making the most of our
natural behaviour to get the results they want. In order to process the millions
of decisions we make each day, our brains take shortcuts. We are fooled by drugs
that don't contain active ingredients, traffic light buttons that aren't
connected, and the obsolete 'save' feature in MS Word – these are all examples
of placebos that can be surprisingly reassuring. There are countless things that
affect our behaviour: reward and punishm...
Main title:
The Housefly Effect [electronic resource] : How Nudge Psychology Steers Your Everyday Behaviour / Eva van den Broek & Tim den Heijer
Author:
Imprint:
London United Kingdom : Bedford Square Publishers, 2024
Collation:
1 online resource (1 text file) (240 pages, 1940935.0 Bytes)
System details:
Platform: epubMode of access: Internet
ISBN:
9781835011430
Language:
English
BRN:
528717
Electronic access:
More Information:
| Location | Collection | Call number | Status/Desc |
|---|---|---|---|
| Online | Online resource (Member logon) | indyreads - eBook |