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Super stimulated : how our biology is being manipulated to create bad habits and what we can do about it
Brendborg, Nicklas2025
Books, Manuscripts
Superstimuli are behaviours, objects and social cues that are exaggerated, unnatural versions of things we have evolved to want and need. This hard-wired evolutionary response is why we lust after airbrushed people online, binge on fake ultra processed food and struggle to stop scrolling on social media, even when it makes us feel bad. This lack of control isn't because we are weak. It's because powerful companies spend billions creating superstimuli that manipulate our biology for profit, leaving us unhealthy and unhappy as a consequence. The more we do things that are bad for us, the harder it is to stop, and the more money they make.
Main title:
Super stimulated : how our biology is being manipulated to create bad habits and what we can do about it / by Nicklas Brendborg ; translation by Sherilyn Nicolette Hellberg and Nicklas Brendborg.
Author:
Brendborg, NicklasHellberg, Sherilyn Nicolette, translator
Imprint:
London : Hodder Press, 2025.©2025
Collation:
vi, 291 pages ; 24 cm
Notes:
Includes translation.Includes bibliographical references and index.
Contents:
Partial contents: Prologue -- Part 1 Food superstimuli -- Part 2 Sex and drug superstimuli -- Part 3 Screen superstimuli -- Epilogue -- Acknowledgements -- Notes -- Index.
ISBN:
9781399735155 (hardback)
Dewey class:
153
Language:
English
BRN:
531937
More Information:
| Location | Collection | Call number | Status/Desc |
|---|---|---|---|
| Penrith | Nonfiction | 153 SUP | Onloan - Due: 14 Aug 2025 |