No bullshit social media : the all-business, no-hype guide to social media marketing
Falls, Jason2012
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The perfect book for every decision-maker who's ready to move beyond soft platitudes about social media conversations, and achieve results - measurable improvements in sales, profitability, efficiency, and brand value
Main title:
No bullshit social media : the all-business, no-hype guide to social media marketing / by Jason Falls, Erik Deckers
Author:
Imprint:
Indianapolis Ind. Que 2012
Collation:
253 p. illustrations
Contents:
Social media is for hippies. Social media marketing is for business: Ignore the hype, believe the facts -- It's not them, it's you! -- Your competition may have already kicked your ass -- How social media marketing really works: Make some noise - social media marketing aids in branding and awareness -- It's your house - social media marketing protects yoru reputation -- Relating to your public - social media marketing and public relations -- The Kumbaya Effect - social media marketing builds community -- It's about them - social media marketing drives customer service -- Get smarter - social media marketing drives research and development -- It's all about the Benjamins - social media marketing drives sales -- Get off your ass, would ya!: Remedy your fears with sound policy -- Assign responsibility and be accountable -- This is not a sandbox - it's a business -- Being social
ISBN:
9780789748010 (hbk)
Dewey class:
658.872 NOB
Local class:
658.872
Language:
English
Subject:
BRN:
131249
More Information:
| Location | Collection | Call number | Status/Desc |
|---|---|---|---|
| Penrith | Nonfiction | 658.872 NOB | Available |