Sticky Branding [electronic resource] : 12.5 Principles to Stand Out, Attract Customers, and Grow an Incredible Brand
Miller, Jeremy2015
eBook
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#1 Globe and Mail Bestseller
2016 Small Business Book Awards — Nominated, Marketing category Sticky Brands exist in almost every industry. Companies like Apple, Nike, and Starbucks have made themselves as recognizable as they are successful.
But large companies are not the only ones who can stand out. Any business willing to challenge industry norms and find innovative ways to serve its customers can grow into a Sticky Brand.
Based on a decade of research into what makes companies successful, Sticky Branding is your branding playbook. It provides ideas, stories, and exercises that will make your company stand out, attract customers, and grow into an incredible brand. Sticky Branding’s 12.5 guiding principles are drawn from hundreds of interviews with CEOs and business owners who have excelled within their industries.
Main title:
Author:
Miller, Jeremy, Author
Imprint:
[Place of publication not identified] : Dundurn, 2015
Collation:
1 online resource (1 text file)
Biography/History:
Jeremy Miller is a Brand Builder, Keynote Speaker, and president of Sticky Branding — a brand building agency. After rebranding his family's business, Jeremy embarked on a decade long study of how small- and mid-sized companies grow incredible brands. He knows what it takes to grow a Sticky Brand and how you can do it too. For more information visit http://www.StickyBranding.com.
ISBN:
9781459728127
Language:
English
Subject:
BRN:
331984
More Information:
| Location | Collection | Call number | Status/Desc |
|---|---|---|---|
| Online | Online resource (Member logon) | Libby, by Overdrive - eBook |