The influential mind : what the brain reveals about our power to change others
Sharot, Tali2017
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A cutting-edge, research-based inquiry into how we influence those around us, and how understanding the brain can help us change minds for the better.Part of our daily job as humans is to influence others; we teach our children, guide our patients, advise our clients, help our friends and inform our online followers. We do this because we each have unique experiences and knowledge that others may not. But how good are we at this role? It turns out we systematically fall back on suboptimal habits when trying to change other's beliefs and behaviors. Many of these instincts-from trying to scare people into action, to insisting the other is wrong or attempting to exert control-are ineffective, because they are incompatible with how the mind operates. The principle idea of this book is that an attempt to change will be successful if it is well-matched with the core elements that govern how our brain works. Sharot unveils the hidden power of influence, good and bad, and enables us to identify instances in which we fall prey to delusions. The book will search deep below the surface-relying on the latest research in neuroscience and psychology-to provide new insight into human behavior.
Main title:
Author:
Imprint:
London : Little, Brown, an imprint of Little, Brown Book Group, 2017.
Collation:
242 pages : illustrations : 24 cm.
Notes:
Includes bibliographical references.
Contents:
(Priors) Does evidence change beliefs? -- (Emotion) How we were persuaded to reach for the moon -- (Incentives) should you scare people into action? -- (Agency) How you obtain power by letting go -- (Curiosity) What do people really want to know? -- (State) What happens to minds under threat? -- (Others, part I) Why do babies love iPhones? -- (Others, part II) Is "unanimous" as reassuring as it sounds? -- The future of influence?
ISBN:
9781408706077 (paperback)
Dewey class:
158.2
Language:
English
BRN:
345948
More Information:
| Location | Collection | Call number | Status/Desc |
|---|---|---|---|
| Penrith | Nonfiction | 158.2 INF | Available |
| St Clair | Nonfiction | 158.2 INF | Available |
| St Marys | Nonfiction | 158.2 INF | Available |