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Hype : how scammers, grifters, con artists and influencers took over the internet - and why we're following

Bluestone, Gabrielle2021
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Stories of today's viral grifters have risen to fame and hit the front-page headlines, yet the curious conundrum remains: Why do these scams happen? Drawing from scientific research, marketing campaigns, and exclusive documents and interviews, Gabrielle Bluestone delves into the irresistible hype that fuels our social media ecosystem, whether it's from the trusted influencers that peddled Fyre or the consumer reviews that sold Juicero. A cultural examination that is as revelatory as it is relevant, Hype pulls back the curtain on the manipulation game behind the never-ending scam season, and how we as consumers can stop getting played.
Main title:
Hype : how scammers, grifters, con artists and influencers took over the internet - and why we're following / by Gabrielle Bluestone.
Author:
Bluestone, Gabrielle
Imprint:
London : HarperCollinsPublishers, 2021.©2021.
Collation:
349 pages ; 24 cm.
Notes:
Includes bibliographical references.
ISBN:
9780008438678 (paperback)
Dewey class:
364.163
Language:
English
Subject:
Internet -- Moral and ethical aspectsIdentity theftDeceptionPhishingOnline social networksInternet fraudSwindlers and swindlingSocial media
BRN:
397132
Bookmark link:
https://penrithcity.spydus.com/cgi-bin/spydus.exe/ENQ/WPAC/BIBENQ?SETLVL=&BRN=397132
LocationCollectionCall numberStatus/Desc
PenrithNonfiction364.163 HYPAvailable

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Total copies: 1

Available: 1

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