Writing for busy readers : communicate more effectively in the real world
Rogers, Todd, (College teacher)2023
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We were all taught the fundamentals of writing well in school. But how do we write effectively in today's hyper-interactive world? When The Elements of Style and On Writing Well were published in 1959 and 1976, the internet hadn't been invented. Since then, there has been a radical transformation in how we communicate. The average adult receives over 100 emails and tens of text messages each day. With all this correspondence, gaining a busy reader's attention is now a competition. Todd Rogers and Jessica Lasky-Fink, both behavioural scientists, offer practical writing advice you can use today. Including many examples, a checklist, and other tools for the most effective writing, this handbook will make you a more effective communicator.
Main title:
Writing for busy readers : communicate more effectively in the real world / by Todd Rogers and Jessica Lasky-Fink.
Author:
Edition:
Australian edition.
Imprint:
Brunswick, Victoria : Scribe, 2023.
Collation:
viii, 242 pages : illustrations ; 24 cm.
Notes:
Includes index.
ISBN:
9781922585530 (paperback)
Dewey class:
808.02
Language:
English
Subject:
BRN:
419207
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