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Start a Revolution [electronic resource] : Stop Acting Like a Library

Ben Bizzle2014
eBook
"But this is how we've always done it!" Objections to taking a fresh tack are about as common as budget shortfalls, and the two are more closely related than you might think. At the Craighead County Jonesboro Public Library in Arkansas, Bizzle and his colleagues defied common practices by using creative risk-taking in marketing and outreach to transform their library into a dynamic institution that continues to grow and thrive. Here they recount their story, sharing techniques for success alongside a provocative marketing philosophy that will spur libraries to move beyond their comfort zone. Focusing on creative ways to pull patrons in rather than just push the library out, this book Steers libraries towards defining their brand, explaining why it is crucial to meeting the needs of their users and potential users Offers strategies for getting stakeholders on board and engaged, including how to address budgeting concerns Demonstrates the importance of the library's website a...
Author:
Ben Bizzle, Author
Imprint:
United States : ALA Editions, 2014
Collation:
1 online resource (1 text file) (208 pages)
Audience:
General/trade
System details:
Platform: epubMode of access: Internet
ISBN:
9780838912836
Language:
English
BRN:
429094
Electronic access:
LocationCollectionCall numberStatus/Desc
OnlineOnline resource (Member logon)indyreads - eBookLogin to access
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