Start a Revolution [electronic resource] : Stop Acting Like a Library
Ben Bizzle2014
eBook
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"But this is how we've always done it!" Objections to taking a fresh tack are
about as common as budget shortfalls, and the two are more closely related than
you might think. At the Craighead County Jonesboro Public Library in Arkansas,
Bizzle and his colleagues defied common practices by using creative risk-taking
in marketing and outreach to transform their library into a dynamic institution
that continues to grow and thrive. Here they recount their story, sharing
techniques for success alongside a provocative marketing philosophy that will
spur libraries to move beyond their comfort zone. Focusing on creative ways to
pull patrons in rather than just push the library out, this book Steers
libraries towards defining their brand, explaining why it is crucial to meeting
the needs of their users and potential users Offers strategies for getting
stakeholders on board and engaged, including how to address budgeting concerns
Demonstrates the importance of the library's website a...
Main title:
Author:
Ben Bizzle, Author
Imprint:
United States : ALA Editions, 2014
Collation:
1 online resource (1 text file) (208 pages)
Audience:
General/trade
System details:
Platform: epubMode of access: Internet
ISBN:
9780838912836
Language:
English
BRN:
429094
Electronic access:
More Information:
Location | Collection | Call number | Status/Desc |
---|---|---|---|
Online | Online resource (Member logon) | indyreads - eBook |