The Brompton [electronic resource] : Engineering for Change
Will Butler-Adams2022
eBook
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'A gripping story about a great British brand' Jeremy Vine
Lightweight, compact, and now, electric: the cityscape has been forever changed
by the addition of the Brompton bike, with its distinctive style and clever
folding design.
For over forty years, the Brompton's modular design has remained virtually
unchanged. It has stood not only the test of time but every financial crash
since 1976, Brexit, and COVID-19, not to mention every other risk which any
business faces. Where, then, did this ingenious feat of engineering come from?
Who were the minds behind it? And how did a small company grow to become one of
the biggest cycling brand names in the world?
This is not only the first look behind the scenes at Brompton Bicycle Ltd, but a
masterclass in entrepreneurship, manufacturing, and scaling a business.
Main title:
The Brompton [electronic resource] : Engineering for Change / Will Butler-Adams
Author:
Will Butler-Adams, Author
Imprint:
United Kingdom : Profile Books, 2022
Collation:
1 online resource (1 text file) (46089.0 Kbytes,)
System details:
Platform: epubMode of access: Internet
ISBN:
9781782838647
Language:
English
BRN:
434052
Electronic access:
More Information:
Location | Collection | Call number | Status/Desc |
---|---|---|---|
Online | Online resource (Member logon) | indyreads - eBook |