The Lost Art of Connecting [electronic resource] : The Gather, Ask, Do Method for Building Meaningful Business Relationships

Susan McPherson2021

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Summary

Uncover a new way to network and build relationships that last! Networking is often considered a necessary evil for all working professionals. With social media platforms like Linkedin, Twitter, Instagram, and Facebook at our disposal, reaching potential investors or employers is much easier. Yet, these connections often feel transactional, agenda-driven, and dehumanizing, leaving professionals feeling burnt out and stressed out. Instead, we should connect on a human level and build authentic relationships beyond securing a new job or a new investor for your next big idea. To build real and meaningful networking contacts, we need to go back to basics, remembering that technology is a tool and not a means and end. We need to tap into our humanity and learn to be more intentional and authentic. As a "serial connector" and communications expert, Susan McPherson has a lifetime of experience building genuine connections in and out of work. Her methodology is broken down i...