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Thumbnail for Elastic [electronic resource] : Flexible Thinking in a Constantly Changing World

Elastic [electronic resource] : Flexible Thinking in a Constantly Changing World

Leonard Mlodinow2018
eBook
The bestselling author of The Drunkard's Walk and Subliminal unlocks the secrets of flexible thinking. What do Pokémon Go and Mary Shelley's Frankenstein have in common? Why do some businesses survive, and others fail at the first sign of change? What gives the human brain the edge over computers? The answer: Elastic Thinking. It's an ability we all possess, and one that we can all learn to hone in order to succeed, at work and in our everyday lives. Here Leonard Mlodinow, whose own flexible thinking has taken him from physics professor to TV scriptwriter and bestselling author, takes us on a revelatory exploration of how elasticity works. He draws on cutting-edge neuroscience to show how, millennia ago, our brains developed an affinity for novelty, idea generation and exploration. He discovers how flexible thinking enabled some of the greatest artists, writers, musicians and innovators to create paradigm shifts. He investigates the organisations that have demonstrat...
Author:
Imprint:
United Kingdom : Penguin, 2018
Collation:
1 online resource (1 text file) (256 pages,)
Audience:
General/trade
System details:
Platform: epubMode of access: Internet
ISBN:
9780241334416
Language:
English
BRN:
436596
Electronic access:
LocationCollectionCall numberStatus/Desc
OnlineOnline resource (Member logon)indyreads - eBookLogin to access
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