The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns
Barry, Pete (Pete S.)2012
Books, Manuscripts
This course book tells you everything you need to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive
Main title:
Author:
Imprint:
London Thames & Hudson 2012
Collation:
296 p. illustrations
Contents:
Basic Tools -- The Strategy -- Print -- The Campaign -- The Tagline -- Generating Strategies and Ideas -- TV -- Ambient -- Interactive -- Copy -- Radio -- Integrated -- Execution -- Presenting and Selling Your Work -- The Student Book
ISBN:
9780500516232 (hbk)
Dewey class:
659.1 ADV
Local class:
659.1
Language:
English
Subject:
BRN:
86617
More Information:
| Location | Collection | Call number | Status/Desc |
|---|---|---|---|
| St Marys | Nonfiction | 659.1 ADV | Available |