Newsjacking : the Urgent Genius of real-time advertising
Hunter, Grant2013
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Place reservation for Newsjacking : the Urgent Genius of real-time advertisingThe traditional advertising department is changing, and agencies are finding new ways to articulate clear, relevant, innovative, and memorable advertising. Over 100 case studies from advertising agencies around the world are presented in this book.
Main title:
Newsjacking : the Urgent Genius of real-time advertising / by Grant Hunter and Jon Burkhart
Author:
Imprint:
London Thames & Hudson 2013
Collation:
224 pages illustrations (chiefly colour)
Notes:
Includes bibliographical references and index.
Contents:
Catch the wave -- Adopt an editorial mindset -- Plan your spontaneity -- Keep it fresh -- Invent your own event -- Be genuine & relevant -- Create a platform -- Urgent Genius experiments -- Final thoughts -- The 13 UG challenges -- How to be an Urgent Genius -- Urgent Genius is... -- Go forth and make
ISBN:
9780500516720 (hardcover)
Dewey class:
659.1 NEW
Local class:
659.1
Language:
English
Subject:
BRN:
91672
More Information:
| Location | Collection | Call number | Status/Desc |
|---|---|---|---|
| St Marys | Nonfiction | 659.1 NEW | hbk.Available |
Find it!
Total copies: 1
Available: 1
Place reservation for Newsjacking : the Urgent Genius of real-time advertising